📱 Digital Marketing: Skills, Scope & Career Opportunities

How Students Can Build a Career in the Digital World

Presented by: Dragcode Solutions Pvt. Ltd

🔍 How Many of These Do You Use Daily?

📸 Instagram ▶️ YouTube 🔎 Google 🛒 Online Shopping 💬 WhatsApp

✦ Where your attention goes, marketing follows ✦

What is Digital Marketing?

Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone apps, display advertising, and any other digital medium.

📢 When you see ads on Instagram or Google — that is Digital Marketing.

Why is Digital Marketing So Powerful Today?

📌 People spend more time on mobile than TV
📌 Businesses want customers online
📌 Ads can be shown to exact target audience
📌 Results can be tracked in real‑time

Every click, view & lead is measurable.

Traditional Marketing vs Digital Marketing

Traditional	Digital
Newspaper Ads	Google Ads
Hoardings	Instagram Ads
Pamphlets	WhatsApp Marketing
No tracking	Full analytics
High cost	Low budget possible

Key Features of Digital Marketing

🎯 Targeted audience (age, city, interest) 📊 Data & analytics based 💰 Budget friendly ⚡ Faster results 📈 Easy to scale

Why Digital Marketing is Best for Students

✅ Learn skill along with degree
✅ Start earning early
✅ Job + freelancing options
✅ Work from anywhere
✅ No heavy investment needed

Degree gives eligibility, skill gives income.

Career Scope in Digital Marketing

Every business wants online presence — from small shops to big brands. Continuous demand for skilled marketers.

Digital Marketing Career Path

Student

↓

Learn Digital Marketing Skills

↓

Practice on Live Projects

↓

Internship / Freelancing

↓

Job / High Income Opportunities

↓

Agency / Business / Freedom

Career Options After Learning Digital Marketing

📈 Digital Marketing Executive 📱 Social Media Manager 📊 Performance Marketer 🔍 SEO Executive ✍️ Content Creator 💼 Freelancer 🏢 Agency Owner 🚀 Entrepreneur

Earning Potential (Realistic View – India)

💰 Internship: ₹8,000 – ₹15,000 per month
💰 Fresher Job: ₹15,000 – ₹30,000 per month
💰 1–2 Years Experience: ₹40,000 – ₹80,000 per month
💰 Freelancing: ₹20,000 – ₹2,00,000+ per month

Income depends on skill + results, not certificates.

Digital Marketing Syllabus (Typical Modules)

Module 1: Digital Marketing Fundamentals & Career Opportunities
Module 2: SEO (Search Engine Optimization) – On‑page & Off‑page
Module 3: Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)
Module 4: Google Ads (Search, Display, Video, Shopping)
Module 5: Email Marketing & Marketing Automation
Module 6: Content Marketing & Copywriting
Module 7: Web Analytics (Google Analytics, Tag Manager)
Module 8: Freelancing & Agency Setup – Live Projects

Course Details & Duration

⏱️ Duration: 3–6 months (weekend/online batches)

🎓 Eligibility: Any graduate / 12th pass (no prior marketing needed)

🛠️ Tools Covered: Google Ads, Meta Ads, Canva, Buffer, WordPress, Google Analytics

📁 Projects: 3+ live campaigns + 1 major capstone

Common Myths About Digital Marketing

Myth: Coding aana chahiye

Reality: Tools & strategy matter

Myth: Only creative people succeed

Reality: Logical & analytical minds also win

Myth: Market is saturated

Reality: Skilled professionals are limited

How to Start Your Digital Marketing Journey

1. Learn basics of marketing & consumer behaviour
2. Understand platforms & tools (Google, Meta, etc.)
3. Work on live projects (own blog / social pages)
4. Build practical experience & portfolio
5. Apply for internship / job or start freelancing